Do you know what a web portal is? In general, it is a digital solution for data, information, and even resource interaction. This type of online page serves to facilitate processes.
To do this, a web portal aggregates information from various sources, uniting them in a single interface. This way, it can present the most important data for each type of user, always considering their context.
Over time, web portals have evolved and transformed into portal platforms, supporting online experience initiatives.
Are you curious and want to know more about the advantages of a web portal and how to have one for your company? Then stay with this article until the end and check out the upcoming topics!
Web Portal and Personalization
The web portal primarily deals with personalization. Considering the vast amount of online content, it emerged as an initiative to gather available information and deliver it to interested users.
Some examples of portals, especially those with login experiences, are:
- Patient Portal;
- Government Portal;
- Intranets/Extranets;
- Corporate Portal;
- Knowledge Management Portal;
- Student Portal;
- Supplier Portal.
In practice, the web portal will gather the necessary information in one place. Imagine an employee who, in their daily routine, accesses a webpage to clock in, another for submitting reports, a third page for vacation requests, etc.
To facilitate access, the web portal can gather all this information in one place, so that with just a few clicks, the user can access everything they need without having to switch between different sites, for example.
Thus, integration, consistency, and personalization are the three key points to understand what a web portal is.
What are the advantages
Now that you know what a web portal is, you need to understand the benefits it offers. The advantages are numerous, including user satisfaction and enhanced access to essential data.
Among the main advantages that companies observe with the implementation of a web portal, we can highlight:
- Organization of back-office administration;
- Improvement in decision-making;
- Improvements in communication with clients and suppliers;
- Assertiveness in productivity;
- Greater data security;
- Much more centralized information;
- Protection against cyberattacks;
- Parameterization in corporate processes;
- Regularity of internal processes;
- Effective control of partners, clients, and suppliers.
Knowing what a web portal is and investing in the implementation of one for your company is investing in security, practicality, and ease in routine processes.
Why your company needs a web portal
The constant search for solutions to address communication and collaboration issues in companies, whether between suppliers, partners, or clients, can be solved with a web portal.
In this case, a corporate portal, for example, may be the best solution for information integration.
For a clothing store that wants to deliver customizable shopping opportunities to users who haven’t even registered, a web portal also offers the best digital solution.
Web Portals are transforming into digital experience platforms
With an increasingly connected world through different devices, such as desktops, smartphones, and tablets, thinking about digital experience has become a necessity for companies.
Did you know that according to a survey by Kissmetrics, 40% of online users abandon a webpage due to a delay of three seconds or more in loading information?
Moreover, 90% of online shoppers prefer a brand where they have a positive user experience. Thus, more than 92% of first impressions are directly related to the visual appeal and navigation of an online page.
Therefore, considering user experience, product design, and responsiveness is essential. In this way, the web portal is continually developing to meet the digital needs of its users.
Web portal is with Avivatec!
Creating a portal is much more complex than creating a website, for example; after all, portals have a much more advanced structure, with databases and information storage very well aligned.
That’s why having a technology specialist company is essential. With years of experience in the market and extensive expertise in digital acceleration, cybersecurity, UX, and UI, Avivatec is perfect for delivering the ideal digital solution for your business.
Here you will find the ideal partner for a complete journey! Count on the consultancy to investigate and enhance your processes. All of this is focused on excellence in UX (user experience), in addition to maximizing results with usability and layouts that engage and lead your clients to conversion.
Contact us now and discover how Avivatec can help you achieve excellence in Digital!
